TOPGOLF X YOASOBI
Bridging the gap between active entertainment and vibrant J-Pop. A high-impact promotional poster celebrating a unique crossover event between the US-based entertainment venue Topgolf and the acclaimed Japanese music duo YOASOBI.
This project involved designing a promotional poster for an exciting, unexpected cross-cultural collaboration. Bringing together Topgolf, a premier sports and entertainment brand in the US, and YOASOBI, a powerhouse in the global Japanese music scene, required a design approach that respected and merged two highly distinct brand identities.
The primary goal was to create a visual piece that captures the high-energy, social atmosphere of a Topgolf venue while seamlessly integrating the colorful, dynamic aesthetic that YOASOBI's global fanbase instantly recognizes. This design utilizes YOASOBI's album design and integrates it in a playful way with the golf theme.
